Aesthetics
Aesthetics is the art of shaping spaces that speak to the senses and elevate the human experience.
It’s about blending beauty, functionality, and emotion, creating environments that inspire and connect.Whether through color, texture, or form, aesthetics transform the ordinary into the extraordinary.
We believe in designing with purpose, ensuring that every detail adds harmony and meaning.
Concept/Philosophy: Haridwar Mural Festival (February 2019), curated by Meenakshi Payal, was a pioneering public art project in collaboration with Namami Gange under the Ministry of Jal Shakti. The festival's mission was to bring art into public spaces, celebrating culture and creativity in one of India’s holiest cities. Transforming landmarks like the iconic Clock Tower into a Pillar of Light and creating the largest floor mural on the ghats, the event featured artists from India, the U.S., and Mexico, bridging communities through art and revitalizing Haridwar’s spiritual essence.
Scope: Public Space | Installations | Spiritual Design
Concept/Philosophy: Varanasi Art Project (October 2019), Varanasi, one of the oldest living cities and a spiritual epicenter, became the canvas for the Varanasi Art Project in October 2019, curated by Meenakshi Payal. This initiative aimed to enhance the city’s unique cultural character by adding vibrant murals to the world-famous ghats, visited by millions daily.
The project seamlessly integrated art and culture into public spaces while raising awareness about the global issues of litter and pollution. 8 international artists from 8 countries contributed their artistic visions to 8 iconic locations along the ghats, creating a stunning blend of tradition and modernity. The project highlighted how art can bridge cultural boundaries and drive meaningful conversations about environmental sustainability.
Scope: Public Space | Installations | Spiritual Design
Concept/Philosophy: We created stunning 3D murals at Kanha Gaushala, designed to enhance the visitor experience. These immersive artworks brought a dynamic visual element to the space, adding depth and beauty while celebrating the sanctity of the place.